Our Core Beliefs
At Cotoco, we believe that:
- Company results are driven by the performance of people in critical roles
- These people can significantly increase their own performance by adopting the winning behaviours of top performers
- Behaviour change is more likely to happen if it’s made easy, and if the knowledge, insight and techniques of top performers is provided whenever it’s needed
- The right technology makes this process efficient and effective
We call the resulting software based systems: Performance Support Toolkits
At Cotoco, driven by our beliefs, we:
- Deliver long term value growth for our customers
- Make complex simple
- Make difficult easy
- Pioneer developments in performance support technology
Our Experience
Cotoco is expert at capturing the best practice behaviours that differentiate top performers and packaging those behaviours in an accessible way so that average performers can emulate the winning behaviours.
We have a unique combination of research, experience and people that transform our customers’ businesses.
Our Solutions
For over 15 years Cotoco has continually developed its flexible technology platform and linked this with the largest research project in the world looking at the behaviours of top performers. This flexible framework has enabled performance support tools to be applied to many different industries, clients and roles.
Our solutions have been widely adopted to drive sales growth and to market new products and innovations. However they have also been used to significantly reduce operational costs for marketing, technical support, order processing, stock management and other back-office processes.
Our Credentials
Cotoco has been established since 1994 and developed solutions to drive value for a range of blue chip companies. The valued relationship we have with our customers is demonstrated through the long standing relationships we have developed as a trusted supplier and partner. We have worked with HSBC, B&Q, Cisco and others for over 10 years.
Our work has also been recognised for technical innovation and driving change. We have gained industry recognition as winners of the e-business Innovation Award two years in a row. We have also been recognised by our customers, as runner up in the Cisco Global Marketing Awards for Operational Excellence.


